How to Promote a Business on Facebook for Free

Change your Page’s username to replace the random numbers in your URL with a custom word or phrase. Claiming a custom URL by changing your username will make it much easier for customers to remember. To change the username for your Page, follow these instructions. The Page you create will likely use the new Pages experience, but double-check before proceeding.

Ask friends and family to interact with your Page. Your immediate connections are a great resource for getting your Page off the ground. Their engagement with your Page means it may show up on their friends’ Feeds, pushing your content to new potential consumers.

Add links to your Facebook Page on your website and other forms of social media. This cross-promoting will help direct traffic to your Page, getting you more interactions and widening your reach. Also, consider putting the Facebook logo in your store and on business cards for maximum exposure.

Interact with users on other Pages and groups to build your audience. Once you have found some Pages or groups that are related to your company or share your target audience, make entertaining comments or post helpful advice to grow your network. This can make people feel they have built a more personal connection with your brand, strengthening their brand loyalty.

Give out discounts, early access to products, and more to boost involvement with your brand online. Through promotions like posting discount codes or giving those who have liked your Page first pick of new items, you can build customer loyalty while expanding the reach of your content.

Positive feedback from customers is a powerful tool for getting others to trust your business. To leave a review, they can visit your Page, click the Reviews tab, click Yes under the “Do you recommend (business name)?” prompt, then fill out the pop-up that appears.

• You can further incentivize customers to leave reviews by offering a promotion for those who do.

The more engagement your post receives, the bigger the audience it will reach. Try asking your audience to tag a friend in the comments that they think would enjoy a product, or asking a question they can respond to, and so on.

Use data from Page Insights to create new posts. Page Insights is a very helpful tool that allows you to see how your posts have performed, the makeup of your audience, and more. To access Insights, click Pages in the left menu of your News Feed, open your Page, and click Insights in the left menu.^[1]

• Page Insights also shows you the times your audience is on Facebook, which you can use to schedule your posts for the most engagement.

Regularly posting about new opportunities will encourage your customers to check your Page often. Also, it is a great way to get a new product moving or generate interest in a specific deal.

Create contests that require engagement with your Page to enter. Everyone loves the word “free”, so offering up a prize for something as simple as liking your Page and interacting with that specific post will certainly increase your reach. However, be aware that contests are not always the best way to build a consistent audience—while your Page will receive a lot of interaction, many individuals may stop interacting once the contest has ended.

• Before starting a contest, make sure to check out Facebook’s promotion guidelines.

Use images, a consistent color palette and font, and more to make your Page aesthetically pleasing. Images tend to receive higher engagement than text posts, so using them frequently is a good idea; however, try to make them visually appealing by consistently using the same stylistic elements.